I played A LOT of soccer growing up and I can't wait for the World Cup. I had a blast watching matches in NYC bars last time around. I'll never forget being in a packed bar on the East Side as Brazil took on France. The bar was going nuts as each fan base had staked out its area. The beer was flowing and there were tons of jerseys on display. Brazil was the overwhelming favorite but Zidane controlled the game for France and they ended up winning. It was a blast and I'm excited to do this in SF this year.
Here's an awesome commercial that got me in the mood. via Chris Lin.