Loved this story. What a great quote below.
The Genius of QVC:
http://www.theatlantic.com/magazine/print/2010/06/the-genius-of-qvc/8091/
"The answer is that you tell a story—a story about the viewer, and the product's place in her life. That's how my mother knew she wanted color-coded storage containers, and thousands of other viewers knew they wanted perfume they couldn't smell."
(via Instapaper)
