Monday, May 31, 2010

The Genius of QVC

Loved this story. What a great quote below.

The Genius of QVC:

"The answer is that you tell a story—a story about the viewer, and the product's place in her life. That's how my mother knew she wanted color-coded storage containers, and thousands of other viewers knew they wanted perfume they couldn't smell."

(via Instapaper)