Thursday, September 10, 2009

Amazon Reccomends = Get Rid of Inventory

I had to chuckle this morning when I saw an email from Amazon reccommending the Flip Video Camera. Let me get this straight Amazon, the day after Apple announces an iPod Nano with a video camera at a very accessible price point, you are reccomending I buy a Flip?

This is how brands and great features, like Amazon Reccomendations, get diluted by panicky General Managers. Dump the inventory into eBay or another clearance channel and take the hit. Don't dump it on your customers and squander the lifetime value of a customer. Very shortsighted.