![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUSa8QvifqoQeqcOR5Y3H1VvvNJoAj4Xme5Ar2DzO1oycnZeDlo11RKBt0NY1BLlbbLp1rWTO7hIA_o8qivJJx07hNetp5j26av9Nvd3XuSWxDEGAMjuingjMDSqP1bHTIrqpBe-C0D-U/s400/video+in+articles.jpg)
What does this remind you of? DVD Director commentary. The same commentary (and deleted scenes) that lead you to pay $19.99 for a DVD, or $9.99 per month on Netflix, when you could download the movie for free on Bit Torrent.
Integrating the video editorial of the scenes is a differentiator. It's almost impossible for a curious reader to not click on the videos as they scroll through the article. Where else could you get this? Could a blogger do this? Maybe, but it would be tough. This is a classic case of differentiated packaging, the kind of packaging that let's you charge more for a product. This is where newspapers and magazines must go.