What does this remind you of? DVD Director commentary. The same commentary (and deleted scenes) that lead you to pay $19.99 for a DVD, or $9.99 per month on Netflix, when you could download the movie for free on Bit Torrent.
Integrating the video editorial of the scenes is a differentiator. It's almost impossible for a curious reader to not click on the videos as they scroll through the article. Where else could you get this? Could a blogger do this? Maybe, but it would be tough. This is a classic case of differentiated packaging, the kind of packaging that let's you charge more for a product. This is where newspapers and magazines must go.