"i am not letting myself login to my twitter feed or facebook until i have watched the season finale of top chef!! who knew that social media would incent people to watch television live? interesting point of opportunity for the networks…"
I actually stopped watching the Oscar's on Tivo delay so I could get the snarky Twitter comments in real-time (my favorite is Mark Lisanti ). I think entertainment is rapidly converging on participation, and there are very few companies who are targeting this. One company is Eqal , who I have a business relationship with. They are coming out with Harper's Globe pretty soon. That is going to be awesome. Check out the TechCrunch article on the new onlines series. Eqal, or someone like them, is going to break this open. Participation is the future of entertainment and it's going to be cool.