Wednesday, February 25, 2009

McCall on Starting Companies in a Downturn

Great article form Matt McCall on starting companies in a downturn. It's a great article and should be read. Here's an interesting little snippet.

When everything is going well, few people or companies want to change behavior, process or vendors. They have little incentive to do so and risk upsetting the apple cart. However, when their hair is on fire, customers & business partners are willing to try new or different approaches to address the pain. So, while some would say that sales cycles stretch out significantly during downturns, I would argue that for new technologies that solve real problems, they compress considerably.