Google Trends & Investing

I'm outsourcing the space at Kenny Kellogg today to Paul Kedrosky who writes one of the best finance blogs on the Internet. Loved his observation today that you could look to Google Trends site to gauge the future financial performance of a consumer brand company. His example is Crocs. As you'll see from the post, the stock has been crushed, but you would have known it was on a downward path a few months ago if you would have used Google Trends.


Sometimes finance is so cool...