It's always fun to re-live the Super Bowl commercials. This Kellogg panel evaluates all the ads every year. Good stuff.
Kellogg Super Bowl Advertising Review: 2013 Results « Building Strong Brands:
"...social media reached a new level. Most Super Bowl advertisers had elaborate campaigns before the game and several were active during the game itself. Oreo, Tide and other brands tweeted about the blackout, demonstrating an ability to react quickly to developments in the world. One of our favorite tweets was from SodaStream, which signed off after the game with this comment: “Hope you all enjoyed the game! We’re signing off before we have to see that Go Daddy commercial again.”"