The article starts out slow with an irrelevant bit about a football player who didn't even have concussion problems (no idea why) but get's really strong. I found this passage very interesting, because it reminded my of stuff Phillip Morris or Asbestos companies used to pull, but this time it's the NFL.
"Schwarz may not have been out to get football, but he was clearly less emotionally invested in it than most of his predecessors and peers, who had helped build the sport into the de-facto national pastime with romantic coverage of heroic sacrifice. He was not a fan. “I’d been pitching this to reporters for years,” Nowinski told me, of the head-injury problem in general. “People in football told me, point blank, ‘I don’t want to lose my access.’ It literally took a baseball writer who did not care about losing his access, and didn’t want the access, to football.”