"We found that the more men disagree about a woman's looks, the more they like her."
But I loved this advice even more. Being yourself actually works.
"Well, fundamentally, it’s hard to change your overall attractiveness (the big single number we were talking about at the beginning). However, the variance you create is under your control, and it’s simple to maximize:
As you’ve probably already noticed, women with tattoos and piercings seem to have an intuitive grasp of this principle. They show off what makes them different, and who cares if some people don’t like it. And they get lots of attention from men."