I love Professor Calkin's Marketing Blog.
"When it comes to marketing strategy, there are three critical steps. The first step is developing a powerful strategy. The third step is executing well. The second step, however, is sometimes overlooked: selling the plan.
HP CEO Leo Apotheker recently demonstrated why selling the plan is so important. On August 18, HP announced that it was embarking on a bold new strategy, exiting the PC business and acquiring a major UK software company.
One can debate the merits of the plan, but HP clearly did a terrible job of selling it. Business analysts quickly attacked the moves and investors fled."
HP CEO Leo Apotheker recently demonstrated why selling the plan is so important. On August 18, HP announced that it was embarking on a bold new strategy, exiting the PC business and acquiring a major UK software company.
One can debate the merits of the plan, but HP clearly did a terrible job of selling it. Business analysts quickly attacked the moves and investors fled."
