Tuesday, September 6, 2011

Better, Faster, Stronger - Tim Ferriss, Silicon Valley's Self Help Guru

Better, Faster, Stronger - Tim Ferriss, Silicon Valley's Self Help Guru


"Ferriss’s books appeal to those for whom cheese, per se, has ceased to have any allure. “This book is not about finding your ‘dream job,’ ” Ferriss writes in “The 4-Hour Workweek.” “I will take it as a given that, for most people, somewhere between six and seven billion of them, the perfect job is the one that takes the least time.” But Ferriss doesn’t recommend idleness. Rather, he prescribes a kind of hyperkinetic entrepreneurialism of the body and soul, with every man his own life coach, angel investor, Web master, personal trainer, and pharmaceutical test subject. One’s body can become one’s own laboratory: with “a few tweaks,” Ferriss suggests, its performance can be maximally enhanced—just as in the movie “Limitless,” but without the nasty withdrawal symptoms. His books seem to have a particular resonance for Wired-reading, Clif Bar-eating men—those whose desire to improve their abdominal definition may not be so great that they will subscribe to Mens Health but who find in Ferriss the promise of heightened braininess complemented by an enviable degree of brawniness."