from my buddy Dave on his Away blog:
"Here is the reason I think my company will be successful in the economic downturn (aside from its track record). I just bought a car and was discussing the transaction with our CEO. He tells me he wants to buy a car for his mom. So I say - “oh - what are you going to get her.” He responds “A 2003 Ford Explorer with 60k miles.” Cost control starts at the top my friend and you have to live and breath it."