Saturday, September 1, 2012

Advertising's bumpy transition (and why it matters to you)

Click though to read this Lo g but terrific article from Seth Godin on advertising. Great primer if you are building something, or selling something. 

Seth's Blog

"Since advertising is paying for a big portion of the consumer web, it's being built to please advertisers. Right now, though, what advertisers are used to buying isn't what the web is good at building.

There's huge progress being made in perceptions, but there's a ways to go. Which is why, "we're ad supported" isn't as obvious a strategy as it should be."