Sent to you by Scott via Google Reader:
via BRYCE DOT VC on 6/6/12
"We tried selling our product to users but that failed miserably; so, we turned to an ad-driven model. The way it works is, we give away the product for free, then lure advertisers with the promise of connecting them to millions of people who hate to pay for things. Amazingly, it works."
- from McSweeny's epic IPO prospectus.