"Genentech called, asking him to help it demo a new in-house app. ” I was floored,” Lisagor says. “I..."

I totally agree with Alex on Adam Lisagor's work. Wonderful stuff. He has influenced the way we try to communicate about Ben's Friends and Popcornnow.com.

"Genentech called, asking him to help it demo a new in-house app. " I was floored," Lisagor says. "I..."

All the Alex Bain you can handle!

"Genentech called, asking him to help it demo a new in-house app. " I was floored," Lisagor says. "I threw out a figure that was larger than any amount of money I'd ever made at once. And my contact said, 'Oh. I could probably just expense that on the credit card.' And I knew I'd made a huge mistake.""

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Adam Lisagor Is The Quietest Pitchman | Fast Company

I LOVE watching his videos, even though they're technically ads.

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