Cool move by Pearl Jam dedicating a part of their home page to Ocean Conservation Efforts. They even released their new video for Amongst the Waves on the page so the page is sure to index well and the cause will get a lot of Google attention. For what it's worth, this is one of my favorite songs off the new album so it's worth checking out musically and from a cause perspective.
Pearl Jam Oceans from Pearl Jam on Vimeo.
P.S. Here is the original video for Oceans, one of my favorite PJ songs ever.