The recession is making businesses do crazy things. While making the revenue targets are important, it's just as important to maintain the integrity of your product. Otherwise your product/service dies by a thousand cuts, all in the name of "revenue enhancements." Below is a great example from ESPN.com. ESPN has a strangle hold on sports in the U.S. The only thing that could upset their dominance is something self inflicted, something akin to Yahoo mixing in paid search results into natural search results back in the day (that's one of the reasons Google got traction).
Here is a screen shot from the ESPN home page late Monday night.
Here is the rest of the page, after scrolling down.
It's a great example of degrading your product in search of more revenue. It probably didn't seem like much but it changed my whole user experience and chipped away at my loyalty to ESPN.