The New York Times has an interesting article on the front page this morning: "As Consumers Cut Spending, 'Green' Products Lose Allure." The article notes that sales of a number of environmentally friendly products such as Clorox's Green Works have fallen sharply.
http://www.nytimes.com/2011/04/22/business/energy-environment/22green.html?_r=1&hp
The article presents the results of a study done by Sanford C. Bernstein looking at sales of green products across 22 different product categories. The results are astonishing; green products now have less than a 2% market share and are declining. This includes green niche brands and green versions of traditional brands. Perhaps the most interesting finding: green products have never had more than a 2.5% market share.
This raises an interesting question: how can this be? Isn't everyone concerned about the environment?...
