Wednesday, October 6, 2010

Seth Godin's Present to Me

Regular readers know that I love reading Seth Godin's marketing blog and that I read his books immediately when they come out. In fact, Tribes was the catalyst for the Ben's Friends patient support networks. At the time, Ben and I were messing around with one network (AVM Survivors Support) when I read Tribes. I sent the book to Ben in Austin the next day. He called me back 48 hours later and said, "let's do this." The next day we decided to start two more networks and see how many we could start. We owe a lot of it to Seth.

But Seth keeps giving. Yesterday I came home to find a package on my doorstep and in the package was this book by Lisa Gansky called The Mesh: Why the Future of Business Is Sharing. Seth enclosed a letter that said (paraphrasing), "Hey Lynchpin (a term for a go-getter in his last book), I was thinking of you and thought you would like this book by my friend Lisa. If you like it, pass it on, then ship (produce) something."

Well, I can't wait to read the book, but Seth, if you are reading this, I have good news. We are already "shipping" something. We're changing a lot of patients' lives for the better, all because you wrote Tribes and I was lucky enough to read it.