Saturday, December 15, 2007

Starbucks in NY Times

Really interesting article on Starbucks in NY Times by PJ O'rourke, spurred on by a new book out on the company. Lot's of great anecdotes in the story. I liked the way Charles Schultz phrased his challenge:

“People weren’t drinking coffee. ... So the question is, How could a company create retail stores where coffee was not previously sold, ... charge three times more for it than the local doughnut shop, put Italian names on it that no one can pronounce, and then have six million customers a week coming through the stores?”
Read on, dear reader.