Wednesday, October 10, 2012

Study of the Day: Why Crowded Coffee Shops Fire Up Your Creativity - Hans Villarica - The Atlantic

Scientific proof that we do our best work in coffee shops. I know I do. :)

Study of the Day: Why Crowded Coffee Shops Fire Up Your Creativity - Hans Villarica - The Atlantic:

"The next time you're stumped on a creative challenge, head to a bustling coffee shop, not the library. As the researchers write in their paper, "[I]nstead of burying oneself in a quiet room trying to figure out a solution, walking out of one's comfort zone and getting into a relatively noisy environment may trigger the brain to think abstractly, and thus generate creative ideas.""