Awesome post by Seth Godin. I need to
do remember this.
"Far more effective, I think, to congratulate the judgment of your prospect based on the information they had at the time, or the goals they had at the time or the resources they had at the time. In fact, it's almost certainly true that given the information, goals and resources they had when they made the decision, they did exactly the right thing.
Then, because things change, it's totally okay to make a new decision based on new information, goals and resources.
Tell me about how things changed. Don't tell me I was an idiot."