Saturday, April 3, 2010

Reblog: Another Way of Keeping Score

via 37Signals:

"What if you could make money, maybe not crazy numbers but still a healthy profit, selling a product that people really love? How much of a turn-on would that be to you (even if it means less profits than you’d make churning out a mediocre product)? How much would you be willing to shave off your bottom line to feel like you’re making something that genuinely makes a difference in people’s lives? How much is it worth to you to get emails from customers that tell you how much they love what you make?"

This is what we're trying to do with the Ben's Friends patient to patient support networks. Right now, we have no clue on how to generate revenue, let alone a "healthy profit." However, we generate a humongous emotional profit. It feels so good everyone involved is willing to run a financial deficit - volunteering and investing our own money to support it.

Where can you find your emotional profit? Maybe you need to spend a little money to uncover it.